Hisense has given us a preview of its first 2027 soundbar at IFA 2026, and it has its sights set squarely on Samsung's Award-winning formula.

The UX1 bundles a soundbar, wireless subwoofer, and two wireless satellite speakers for a true surround sound experience, and Hisense claims it can output a staggering 1840W across the whole system.

The ethos behind this premium package is that Hisense wants to up its audio game to bring it in line with its premium TV offerings.

The company now sells made-to-order Micro LED sets and 116-inch RGB Mini LED TVs, so naturally it wants a premium audio offering that reflects its flagship products.

Hence the UX1's title – Hisense already offers the UX range of premium TVs, so this has been conceived as a dedicated audio companion for that range.

Generally speaking, Hisense is really paying attention to audio this year and, from what we've seen, next year, too – the Chinese tech giant's stand in Berlin had a whole section dedicated to soundbars, party boomboxes, and portable wireless speakers, so it looks as though the brand is taking sound seriously.

And the UX1 is clearly the most serious product of this new range, and I've walked away from the Hisense booth with three key thoughts on why it could be a genuine competitor for Samsung's dominant HW-Q990H system.

1. It's packed full of drivers

Hisense proudly touted the driver tech within this system during my stand tour, and I can see why.

This is an 11.2.6-channel system, and Hisense has packed 26 individual drive units into the soundbar, subwoofer, and surround speakers. 14 of those drivers appear to be in the main soundbar unit alone, with the rest embedded within the other components.

That includes side-firing and up-firing speakers within the soundbar and the surround speakers, which means that the UX1 should (in theory) have no issue presenting Dolby Atmos height effects.

We're anticipating the "bubble of sound" effect we look for in all premium soundbar systems here, so we're hoping the UX1 delivers.

2. It's taken some big bass inspiration

The subwoofer bundled with the UX1 uses an almost identical setup to the Samsung system. It sports dual opposing 8-inch woofers, which Hisense says will help to reduce unwanted bass distortion.

While I didn't get a chance to listen to the soundbar outside of some looping branded demo content, I have relatively high hopes for the bass performance, based on the specs.

That said, Hisense has taken a different approach to the design of its sub. Unlike the petite and polite Samsung subwoofer, this Hisense has quite the presence.

I think it wears its heft well, though: it combines sharp lines with smooth edges, and if the design facilitates better bass performance, then it makes sense to me.

3. It could be a high end version of a system we already love

Hisense struck gold with the AX5125H budget Dolby Atmos soundbar system, so think what it can do with a proper flagship version of that concept.

While that isn't always the case – sometimes budget products aren't indicative of their premium counterparts and vice versa, even when they come from the same company – I think it's fair to say that expectations are high based on our experience with the Award-winning budget package.

If Hisense can scale up the AX5125H into a flagship sound system, then Samsung could have a problem on its hands.

Pricing is, of course, crucial to figuring that part out, and with this being a 2027 product, we don't have that information right now.

That said, if I were Samsung right now, I'd be nervous. The HW-Q990H is a stellar soundbar system, but with fresh competition coming in 2027, the next version of that package might need to be more than an iterative update.

MORE:

Read our full Samsung HW-Q990H review

As well as our Hisense AX5125H review

And check out our picks for the best Dolby Atmos soundbars

Quiz! I made a TV tech crossword to test your knowledge - can you get 100%?

"Good things come to those who wait", and I've been waiting a long time for a new Sonos Beam. Three long years, to be precise.

Thankfully, it looks like my patience has paid off, as Sonos has finally announced a new version of its compact Beam Dolby Atmos soundbar, and upon first impression, it's exactly what I've been waiting for.

The Sonos Beam Ultra takes the concept of the Award-winning Beam Gen 2 and elevates it; and I mean that in a literal sense.

While the Beam Gen 2 sported a five-speaker array with four elliptical mid-range drivers and a single tweeter, the Beam Ultra takes things up a notch with nine drivers in a 7.1.2 arrangement. That includes two upward-firing drivers for the first time on a Sonos Beam.

This upgrade was top of my wish list for a new Sonos Beam. While the Gen 2's advanced psychoacoustic processing delivers a surprisingly convincing Dolby Atmos experience, it's hard to beat dedicated height channels when it comes to delivering a proper "dome of sound" effect.

The addition of up-firing drivers brings the Beam Ultra closer to the Arc Ultra in many ways. Taking Sonos' usually excellent sound tuning into account, I'm really hoping that the Beam Ultra will deliver the height I felt was missing on the Beam Gen 2 after years of waiting.

However, there's one missing upgrade that has tempered my excitement ever so slightly. Specifically, the firm's SoundMotion woofer technology.

As we mentioned in our Sonos Arc Ultra review, this smaller, redesigned bass driver features "four smaller, lightweight motors in opposing corners" which are "able to push the cone to shift far more air and produce far more bass".

As a result, the Arc Ultra delivers "deep, tuneful and expressive bass", and it's a noticeable difference compared to the original Arc soundbar.

A smaller, more efficient bass driver seems like a perfect fit for the Beam, especially given the footprint of the soundbar. The Beam is also starting to see challengers in the market when it comes to bass performance, so a low-end upgrade would have been appreciated.

Despite this, Sonos appears not to have outfitted the Beam Ultra with its SoundMotion bass tech, which feels like a missed opportunity to me.

That's not to say the Beam Ultra won't deliver better bass. We'll only know if it is better in that metric when we run the two head-to-head in our review rooms. I just think the Arc Ultra tech would have been a great fit for the new Beam, considering our positive experience with it.

Nevertheless, the Beam Ultra is shaping up to be the compact Atmos-equipped soundbar that I've been waiting for, and I can't wait to hear it in action.

MORE:

Read our full Sonos Beam Gen 2 review

Here are the best Dolby Atmos soundbars

As well as the best cheap soundbars

Plonking a 65-inch OLED TV in my living room came with some unexpected side effects. Namely, my house is now the gathering place for match days, Grand Prix watch parties, and movie nights.

And I couldn't be happier; that's what home cinema is all about in my opinion, and I'm always keen to host so that I can preach (and more importantly show off) the benefits of OLED to my not-so-AV-savvy mates.

While I usually get met with raised eyebrows when I mention the price of OLED TVs, after demonstrating the inherent benefits of OLED, the unanimous sentiment amongst my friends is along the lines of "yeah... I need one of these".

While I have convinced a couple of friends to splurge on an OLED TV already, at the end of the day that price factor is the hardest sell, especially to a group of twenty-somethings living in cramped London house shares.

That said, I usually end up getting a message shortly after they return home to their LCD TV complaining that I've ruined every other TV for them; and no, I am not sorry.

That's why I'm almost always urging them to save up and treat themselves to an upgrade, and I now have a secret weapon to tempt my mates into joining me on team OLED.

My friends and I are all keen gamers, and there's this little game launching in November that we're all quite excited for; it's called Grand Theft Auto VI, you might have heard of it.

As such, the current buzz in our group chats is upgrading our gear to experience the game at its best, including its stunning visuals. This conversation has ramped up since Thursday night's Grand Theft Auto VI: An Extended Look, which premiered on Netflix and gave us a glimpse at the vibrant visuals of Rockstar Games' latest flagship title.

Frame rates and fidelity have now become major talking points, and the few friends of mine that don't already own a PS5 are now locked into purchasing one ahead of the 19th of November.

My advice to friends who already own a PS5 but want to upgrade a key component for GTA VI is to upgrade their TV or monitor; and of course, I'm pushing them towards OLED.

The perfect blacks, pixel-level contrast control, and superb response time of OLED make it a perfect panel technology for gaming, and I think the most anticipated game of the decade is a good excuse to take the plunge.

I've also touted the benefits of upgrading to a newer HDMI 2.1-equipped TV, too; most of my friends didn't know what VRR and ALLM were, let alone that their consoles had these features. And, of course, I've already assured them that these sets will exceed expectations when it comes to movies and sports too.

My recommendations are currently down to these three models, all of which are perfectly suited to all content:

The LG C6 is my current top pick; it comes in a range of sizes including a desktop-friendly 42-inch version, and it's one of the best-equipped TVs on the gaming market.

However, a stellar budget alternative is the Philips OLED760, which sports an impressive set of gaming specs and Ambilight, and it's under £1000 for the 55-inch model currently.

And the Samsung S99H is probably the most impressive TV I've seen this year. It happens to support up to eight full-bandwidth HDMI 2.1 sockets if you purchase the wireless One Connect system, and the picture performance is simply stunning. That said, the price will put many (my friends included) off.

If you're eyeing up a home cinema upgrade in preparation for GTA VI later this year, then my advice remains: you'd be hard-pressed to go wrong with any of the OLEDs I've mentioned above.

Now, my next task is to talk them into getting Dolby Atmos sound systems, but that's a discussion for another day...

MORE:

Read our full LG C6 65-inch review

Check out our picks for the best OLED TVs

Find the best OLED TV deals here